Most businesses struggle to rank on Google because they lack a tailored strategy. In this in-depth, practical guide, we’ll walk you through a real-world case study by Seotape, the best SEO agency in Ahmedabad, that took a struggling brand from online obscurity to the top of search engine rankings.
Meet the Client: Great Product, No Reach
A fast-growing e-commerce company specializing in handcrafted home décor approached Seotape with a common pain point: no visibility. Despite having a beautifully designed site and quality products, they weren’t showing up for even the most basic search terms.
The numbers were bleak:
- Less than 30 organic visitors a month
- Under 10 ranked keywords (none on page one)
They were spending money on ads but getting little return. That’s when Seotape stepped in.
Phase 1: The SEO Diagnosis
We started with a detailed technical and content audit. Some of the core issues we uncovered included:
- Poor mobile experience and slow load times
- Keyword cannibalization across blog posts
- No image optimization or alt tags
- URL structure not SEO-friendly
We used tools like Screaming Frog, SEMrush, and Google Search Console to dig deep. It was clear the site needed a complete overhaul not just minor fixes.
Phase 2: Keyword Strategy With Real Intent
Ranking for high-volume keywords sounds great, but in reality, those are ultra-competitive and often too broad. Instead, we focused on long-tail, intent-based keywords that aligned with the customer’s mindset. Think:
- “eco-friendly home decor gifts under ₹1000”
- “handmade bamboo table lamp Ahmedabad”
- “affordable artisan crafts India”
Phase 3: On-Page Revamp
Next, we restructured the site’s content and architecture:
- Implemented clean, keyword-optimized URLs
- Added structured schema markup for products and articles
- Created new landing pages focused on buying intent
- Enhanced internal linking between blogs and product pages
We also rewrote thin product descriptions and added FAQs, reviews, and use-case content to improve engagement and dwell time.
Phase 4: Building Authority With Links That Matter
Link-building isn’t about quantity it’s about quality. We earned backlinks through:
- Guest posting on relevant lifestyle and interior design blogs
- Getting featured in “Top Home Décor Stores in India” roundups
- Collaborating with influencers for honest product reviews
- Listing in trusted Ahmedabad business directories
This helped improve the site’s Domain Rating and built topical authority over time.
Phase 5: Local SEO and Google Business Optimization
Since the business had a physical presence, we optimized for local search. Here’s what we did:
- Claimed and fully optimized their Google Business Profile
- Added high-quality photos, store hours, and detailed service descriptions
- Collected authentic customer reviews
This allowed the client to rank for local-intent queries such as “best handmade décor shop near me” and “eco-friendly gift shops in Ahmedabad.”
Phase 6: Content That Solves Real Problems
Instead of creating SEO fluff, we produced highly targeted blog content:
- “How to Choose the Right Handmade Gift for a Housewarming”
- “Top 10 Eco-Friendly Décor Items for Modern Indian Homes”
- “Why Buying Local Handmade Products Supports More Than Just Artisans”
Every piece served a purpose: to educate, solve, and guide the buyer.
The Turnaround: From Ghost Town to Hotspot
Six months after implementation:
- Monthly organic traffic surged from 30 to 2,500+
- Bounce rate dropped from 72% to 43%
- Over 50 keywords ranked on page one
- 3 key long-tail keywords ranked in position #1
- Revenue from organic traffic increased by 300%
All of this with zero ad spend.
What You Can Apply Today
If you’re running a business and struggling to get visibility, here’s what this case study teaches you:
1. Don’t Skip the Audit
A deep technical and content audit will uncover hidden problems that block your growth.
2. Go Long-Tail First
Targeting low-competition, high-intent keywords sets a strong foundation for scalable success.
3. Value Over Volume
Write Content that solves real issues. It’s not about more words it’s about more value.
4. Build Genuine Backlinks
Earn your links with real content and authentic outreach. Avoid black-hat tricks.
5. Embrace Local SEO
If you’re a local brand, optimizing for location-specific searches can drive massive traffic.
Why Seotape Is Your SEO Growth Partner
At Seotape, we don’t offer one-size-fits-all solutions. We treat every brand uniquely and craft strategies that work in the real world. That’s why Seotape is Best SEO agency in Ahmedabad for businesses serious about long-term growth.
From startups to legacy brands, our team delivers tailored SEO services in Ahmedabad that focus on sustainable ranking, traffic, and conversion gains.
